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Why YOU Should Be Blogging for Your Business

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Are you blogging for your business? It’s often mentioned that business owners should be blogging on their website for their business and sometimes they may not understand why.  I thought it would be helpful to explain why you should blog or why it’s a great idea that you are blogging.

Why You Should Blog for Your Business

You don’t have to be a mommy blogger or blogger in order to blog, nor do you have to be a great writer. You need to have passion about what you are selling – product or service and want to help others understand what it is that you do while providing them with value at the same time.

It’s a win-win-win situation

Having a blog provides so much value that everyone wins – the consumer and you! Score!

Here are a few ways in which blogging is win win for everyone:

  • You are using your blog to educate others about your product or service.
  • As you are educating others about what you do, you are providing them with value – it’s additional information about something they clearly have interest in
  • While you are providing them with this value, you are helping to advise why they may need your product or service.
  • Meanwhile the search engines love content so you are providing more content on your website – so be sure this occurs in the same space as your website – where your products or services are.

It’s a full circle, what’s not to love?  Oh, you say you aren’t a great writer? No worries, there are content writers out there that can help you but if you have passion for what you do, surely you can find a way.

How to know what to blog

Remember that I said that you want to provide value to your consumers, well, once you find out what they want, what they want to know more about, you take that piece and explain it more. If you offer widgets, surely you have listed what widgets you offer and what they are for but a blog takes one benefit or lumps them all together as another reminder. For example – The Top 5 Benefits of a Widget Maker; or Why a Widget Can Help To Do X; How a Widget Can Help With your Y.

Pains & QuestionsThe benefits of blogging in your business

Consider the top ten questions you are asked about your product or service or the biggest pains folks have with your industry, those are great topics for a blog. What could you explain better so folks see the need for your product or service? Those are great places to start. Remember, keep it simple and build upon it or even make it a series.

Few tips about blogs

Last thing before I go, I wanted to remind you of a few things to consider as you embark on blogging for your business.

  • remember who your audience is
  • keep it simple and build upon it
  • write at least 400 words
  • add images with each blog post
  • it’s not difficult, you are making it harder than it is
  • outsource your topics or your finished blog for help
  • make it pretty, and use spacing, headlines and such to make it easier to read

Don’t make blogging harder than it is, keep it simple, make it pretty and WIN!

Hopefully this was helpful to explain why you should be blogging for your business. Let me know if you have any questions or pop it into the comment section below.

~Kristen

About Kristen Wilson

Consultant for small businesses with focus on their online presence using social media marketing, search engine optimization (SEO), paid advertising on Google (PPC), blogging, website readability and development, email marketing as well as training small businesses in same. I understand what is needed and what it takes to run a small business and happy to share that knowledge with others, who are willing and able to take that step to outsource or learn what it takes to get it done.

Comments

  1. Colleen says

    I find customers also respond to behind the scenes type pieces. It humanizes the business and gives them a glimpse of the people they are doing business with.

    Reply

    • Kristen Wilson says

      That is so true Colleen… people do business with whom they know like and trust and who they relate to… we are all human, let that show! So right one girl!

      Reply

  2. Dan Neumann says

    Great article, Kristen. We have been trying to blog more consistently. We run into the “what should I write about?” dilemma. I like your idea about taking the top 10 questions you get asked and addressing them.

    Thanks for the information.

    Reply

    • Kristen Wilson says

      You have plenty to write about Dan, you just have to think about it. They don’t have to be huge deals… but think of the top questions, biggest pains about your target market and as you listen to social media, develop questions as you hear what others are saying.

      Reply

  3. Andrea Viernes says

    I like how you deliver your knowledge here! And if I may add up, blogging is not just always about selling your products and services, it can just mainly be a medium to express yourself 🙂

    I’ll be taking note of your ideas here. This can help me a lot! Your great!

    Reply

    • Kristen Wilson says

      Yes, so true Andrea… by all means EXPRESS yourself. Some of us don’t have time for both! LOL However these tips should help a little with topics and getting a bigger readership!

      Reply

  7. Carol Rundle says

    Some great suggestions for those wary of starting to blog. Even after blogging for a year and a half, sometimes I face writer’s block. But once I start writing, it flows. If you’re writing about something you’re passionate about, it will work.

    Reply

    • Jennifer Quisenberry says

      Thanks for dropping by Carol. I keep a journal of ideas. It never fails– whenever I am working on something else and don’t have time to write about another subject is when I have ideas for future topics. So I write them down in my journal. When the well is dry, I can go there and see what resonates with me.

      Reply

    • Kristen Wilson says

      I’m shocked Carol.. there is so much you can write about with oils and your Christian relationship, business and etc.

      Reply

  8. Alene A Geed says

    love this information. The most important thing I took away from this was to build upon the top 10 questions I am asked about my product. I am going to take some time tomorrow to get these written down. cannot wait to add more blog topics now!

    Reply

  9. Kristen Wilson says

    It was great to get to know you and I look forward to blogging more with you and changing things up a bit. Thanks so much for allowing me to guest blog.

    Reply

  10. Tandy Elisala says

    Great content. I love seeing collaborations like this. You raise excellent points. I think my biggest issues has been making my blog SEO friendly so that it reaches people! You are spot on when saying we are making it too difficult. Just DO it!

    Reply

  12. Adaire says

    Great post, thank you. As a ‘newbie’ on the blog scene, I love to write, but not sure about the the rules of engagement. I’ll work on some of the ideas you have provided here. Many thanks.
    Cheers, Adaire Palmer

    Reply

  13. Sabrina Quairoli says

    Great tips! I am glad you mentioned “Consider the top ten questions you are asked about your product”. That is great place to start when starting a blog. Thanks for sharing.

    Reply

  14. Celea Star says

    Excellent information on making it easier. We can easily set ourselves up to be against the ease. Why not look at the ease? I particularly focus on addressing the pain points. Why not? Fabulous way to get into lesser resistance.

    Reply

  15. Sammy Blackmore says

    Another tip on “how to know what to blog” we can check out other blogs that fall on the same niche so that we will have an idea what kind of posts or topics are working for them which we can try for ourselves. Great post by the way.

    Reply

  16. Jeanette Cambridge says

    Howdy, i read your blog from time to time and i own a similar one and
    i was just wondering if you get a lot of spam feedback?
    If so how do you stop it, any plugin or anything you can suggest?
    I get so much lately it’s driving me mad so any assistance is very much appreciated.

    Reply

    • Kristen Wilson says

      Thanks so much Sharon! So true… a blog IS essential to any business… providing value to the consumers and getting that SEO juice! Thanks for stopping by!

      Reply

  18. Maria says

    Thank you for the “write at least 400 words”. I read somewhere else that the sweet spot was 1000-1500, and that has just been unattainable for me. I needed to hear that!

    Reply

    • Kristen Wilson says

      You are so welcome Maria. It really is important for 2 good reasons – 1 and the most important is to provide that value to the consumers.. surely you can’t give them the full scoop in like 200? I know I can’t and then 2 – the search engines like more content! Thanks for stopping by TAM!

      Reply

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