This post has been sponsored by Max Factor US.
I have fond memories of playing dress up as a child and raiding my grandmother’s makeup stash. She was a Max Factor fan, and always had some gorgeous coral lipstick for me to play with. I remember trying to perfect the glam Hollywood look. While I’m sure that as a 6-year-old, I probably looked more like The Joker, my love for trying new things with makeup began to germinate.
Fast forward through a period where Max Factor was no longer available in the U.S. I would bring home pieces from the collection when I traveled abroad as their makeup always had that little something extra. Clearly, I am thrilled to help reintroduce Max Factor X to the United States once more. It brings things full circle for me as a makeup addict.
Max Factor was the Father of Makeup
Max Factor was the father of makeup. In fact, he coined the term while he was working with some of the stars of Hollywood’s Golden Age like Ava Gardner, Jean Harlow and Marlene Dietrich. He used to always say, “you are not born glamorous. Glamour is created.” He believed glamour should be in reach for all women, and he pioneered making the makeup previously only available to the stars available to every woman.
You are not born glamorous. Glamour is created. -Max Factor
Max Factor X debuts this fall in the U.S.
The new line, Max Factor X, has a limited edition capsule available this fall. There are three signature products:
- Colour Elixir Lipstick in two shades, Maroon Dust and Simply Nude
- Masterpiece Max Mascara in two shades, Velvet Black and Water Resistant Black and
- Masterpiece Precision Liquid Eyeliner in Velvet Black.
Max Factor X generously sent me the two colors of the Colour Elixir Lipstick, the Masterpiece Max Mascara in Velvet Black and the Masterpiece Precision Liquid Eyeliner in Velvet Black to try.
I was like a kid in a candy shop. I am one of those people who can spend hours in the cosmetics department, so this was a treat. But there was another treat too! I was provided with a tutorial from legendary makeup artist Pat McGrath as well to talk about how to achieve the perfect Max Factor Cat Eye.
The Max Factor Cat Eye from Pat McGrath
I’ve always struggled with how to achieve the perfect cat eye, and these simple instructions from Pat McGrath along with the Masterpiece Precision Liquid Eyeliner made it so easy. My eyes are deep-set, so getting eye makeup to show up on me can be a challenge. This made it so much easier!
First, let’s talk about this eyeliner. It’s got a really great tip to it. It is thin on one side for precision lining and is wide the other direction, kind of like a quadrangle. What that does is it let me get in really close to my lash line to tight line my lashes before building out the cat eye with the wide-angle side.
How to Create the Perfect Cat Eye
Here are the steps from Pat McGrath that helped me to finally achieve a perfect cat eye.
- Sketch your cat eye shape by first applying the Masterpiece High Precision Liquid Eyeliner directly on the lid. The inner corner closest to the tear duct should be the thinnest part of your liner and should gradually thicken as you move out towards the outer lashes.
- Start lifting the liner just before the end of the eye to begin creating the wing of your cat eye. Draw it out towards the end of your eyebrow to get a flattering shape and give your eye a sexy lift. Make sure your wing has a gradual tapered shape. Remember you can easily correct mistakes with a cotton swab or makeup remover.
- Complete your cat eye by applying the Max Factor Masterpiece Max Mascara to your lashes for a dramatically voluminous end look.
I have to say that Pat’s instructions went a long way, but the ease of using the liner really made it simple for me. Oftentimes when I’m wearing a liquid eyeliner, I feel like there is a bit of tugging on my eyelid as I move the tip across. This wasn’t the case here. It went on smooth and almost felt like it was kind of melting a bit onto my skin as I swooped it across. The texture and applicator tip made it so much easier!
I finished the look as Pat suggested with the Masterpiece Max Mascara. It really did wonders. I curled my lashes prior to application, and then let the mascara do the rest of the work. I only needed one coat to achieve a dramatic look. If I want to amp up the drama, I can do that by building with this mascara. The wand is full and really grabs onto all the little lashes. I’m blonde, and my eyelashes are too, so it’s sometimes difficult for me to reach the itty-bitty lashes. The wand grabbed them and added such a punch!
I added a bit of my own eyeshadow to finish the look along with base. To complete the look, I used the Max Factor Colour Elixir in Maroon Dust. It was just the right amount of color to give me a nice neutral lip to let my eyes do the talking. The Simply Nude shade is lovely as well, but I preferred a bit more color for balance with my skin tone.