As a small business owner, we often turn to our family and friends to help us with our new venture… selling our business products and services. But the catch is that you don’t want to burn them out with everything that you have to offer. This is simple, because you want them to continue to be those great supporters by buying your products or services and maybe even sharing content, products or services on social media. Some of our businesses allow for home parties or events, networking, product launches, seminars, classes and etc. This means, we are likely to be inviting them to these events or parties, but the catch is that we need to be careful that we don’t inundate them with our requests.
The Facebook event/group invite
You know what I am getting at here, you create that Facebook event or group…. you think that since it is you and your friends and family loves you, they just HAVE to be invited. In doing so, you are inviting everybody you know to that group, WITHOUT their permission.
Yes, we know, that widget you offer is just super amazing and they would be a fool not to want it or these friends of yours, they just want to support you or Jane down the street, she just will love to come. And we know that to get 10 sales, we need like 20 to show up and to get 20 to show up, we have to invite like 100. However, that doesn’t mean we have to invite everyone we know, to every event, party or group.
Share your biz w/ your friends but don’t innundate them w/ your FB group/event invites.
It’s the catch 22 thing
Now I’m not saying don’t invite everyone, and I understand that we as business owners need to stop making the decision for other people of what they may or may not like, but we also have to be aware and conscious of what we invite people to, how often, what their interests are and just feelings of others.
So back to the Facebook event, please stop MASS inviting everyone you know. Not everything you do will everyone want to be a part of. Keep in mind too that friends and family or followers move which means that the event that you have in Virginia when those some followers move to say Texas, they can not make your event. This means get to know your followers, don’t invite them.
Get to know your peeps so you invite those more likely to share in your biz excitement.
Get to know them
Hey, did you catch that last part… get to know your followers? Remember business is about relationships and getting to know people… it just isn’t about you or your widget. Take the time to get to know people. Sadly I unfriended a few people because I kept getting invited to events back in Virginia when I moved from there 3 years ago. No this wasn’t an online thing either so I couldn’t buy their services and use them in Texas. Further, if you have these events every month or every week, please be aware of who you are inviting each time and who isn’t coming… maybe they are just not interested – stop inviting them!
Let’s round this up right here simply for you…
- Don’t invite everyone to everything, your widget is just not that great. While you may think so, it’s not about you.
- Get to know your followers
- know where they live so you aren’t inviting someone from out-of-town
- know what they like so you aren’t inviting a hunter to the PETA festival – don’t laugh, you get the idea though
- SHARE your Facebook event so others can CHOOSE to join your group or event but tagging them might not be the best way – (less intrusive)
- Just be sensitive of others… we get so many notifications, group and event invites, it gets irritating quickly
If you are building relationships on social media, sharing your products/services as well as industry related stuff, fun and motivation, then you are providing VALUE to your consumers and they will WANT to be apart of what you are doing… it’s best when they can come to you, but it takes work!