Almost everyday, I receive questions about social media and blog engagement. Navigating social media engagement can be tricky, particularly when algorithms change frequently. I have my own tips and tricks that I use to engage with my followers, but I wanted to reach out to some of my blog sisters to hear what they have to say.
A Conversation with Miranda Mendoza and Kerry Miller
I’m fortunate to be surrounded by several talented bloggers. Miranda Mendoza and Kerry Miller are both great at engaging with their followers on social media. Please allow me to introduce you.
Miranda Mendoza was named “Most Buzzworthy” Blogger by Allure Magazine. Miranda started Slashed Beauty in her college dorm room and built a community of beauty lovers looking to stay up with the latest trend on a budget. Miranda recently wrapped up her Bachelor’s in Communication Studies. She is now working full-time on her blog, collaborating with nationwide brands and doing what she loves every day.
Kerry Miller is a lifestyle blogger and publicist. She calls herself a “creative creator and happiness inspirer” when it comes to all thing public relations and her blog. She is a big foodie, loves to shop, and loves movies. Kerry is incredibly supportive and loves to see people succeed. She loves creating great content that goes deeper than your average post. She strives to make others smile with her blog and PR work.
I talked with Miranda and Kerry about their experience with blogging, social media, working with brands, and how to build an engaged community.
Jennifer Quisenberry: Let’s talk about the nitty-gritty – the numbers of followers. People ask me all the time if there is a magic number of followers you need to have on social media. I love having opportunities to work with brands because of my numbers, but I find that it’s the engagement that grows my readership. When you are working for brands do you find that their interest in your engagement is more important than your follower count? Or is it more about your number of hits on your blog and social accounts?
Miranda Mendoza: I think that the number of followers is what draws brands in, but the engagement is what makes them stay and pay. Especially in the era when “buying” followers is unfortunately prevalent, a high number only goes so far if users are not interacting with the content. I am fortunate to work with some great brands who realize that a 4,000 follower count that’s highly engaged is more valuable than a 100,000 follower account that just keeps scrolling past content.
A 4,000 follower count that’s highly engaged is more valuable than a 100,000 follower account that keeps scrolling.
Kerry Miller: I see both sides of this as a blogger and a publicist. I have concluded that when I work with brands for my blog, their interest is more about the engagement and the content that comes from it.
Analytics and Measuring Your Progress
Jennifer Quisenberry: So it sounds like both of you agree that engagement trumps numbers ultimately. One of my sayings is you can’t improve what you don’t measure. What metrics do you use to measure your engagement? Do you track your posts against previous posts’ performance? Do you look for an average percent of comments and likes based on the number of followers you have?
Miranda Mendoza: I measure my engagement by comments and likes, typically. I definitely try to monitor my average likes and comment counts, only so that I can eventually see an upward trend. This also clues me in on what kind of content my audience likes the most, as this will tailor what opportunities I take from brands for maximum ROI on their part, and the ability to deliver what I promise on my end.
Kerry Miller: I use Word Press metrics to measure engagement; for Instagram, I haven’t used anything yet (need to though) ; for Facebook, I use the Facebook page metrics. I do track posts against previous ones to compare the subject matter that gets the most engagement and work on applying my discoveries while also staying authentic and true to myself and my blog. I do not look for an average percent of comments, but may in the future.
Quality over Quantity
Jennifer Quisenberry: So you both look at your trends more than numbers. I like to observe trends on my accounts too. To see what type of content or subjects spikes, what dips, and what remains steady. Are you more interested in building content or building your following?
Miranda Mendoza: Content and following go hand in hand in my eyes. I have tried to elevate my content so that each new reader browsing the web will get the best first impression of my blog as possible, hopefully turning them into a returning follower. I’d always prioritize content first, then following. Plus, even with a smaller following, great content is valuable to brands as they can repurpose for their own social channels, or simply for great SEO and content for brand awareness across platforms. Here’s an example of some content I created recently for a brand collaboration.
Kerry Miller: I have struggled with this, but in relaunching my blog I have become more interested in building content that goes deeper, is authentic and fun and the followers will come when I stay true to me.
These are some terrific insights! Thank you for stopping by The Awesome Muse to share your thoughts on social media!
More about Miranda and Kerry
You can find Miranda Mendoza at Slashed Beauty and on Instagram and YouTube.